Agency Project Manager & Campaign Operations

 With over 15 years of experience—including managing $60M+ enterprise portfolios at Omnicom (OPMG)—I bridge the gap between creative vision and rigorous project execution. Whether you are an agency needing an experienced Senior Project Manager to manage concurrent client accounts or an enterprise team looking to optimize creative workflows, I bring immediate order, traffic control, and strategic alignment to every initiative. 

• Core PM Platforms (Hands-On Administrator & Power User):
  Expert-level execution and workflow administration across Workfront, Jira, and Smartsheet, leveraging these tools daily to manage capacity, track deliverables, and enforce agency scope governance.
• Agile Project Management Methodologies:
  Certified Scrum Master (CSM) with years of hands-on experience facilitating daily standups, sprint planning, and cross-functional milestone tracking.
• Enterprise Content & CMS Architecture:
  Years of collaborative campaign deployment and asset governance within Adobe Experience Manager (AEM) and WordPress alongside cross-functional creative, tech, and PR teams.
• Creative Production & Design Operations:
  Extensive multi-year collaboration with creative directors, designers, and copywriters guiding asset lifecycles across Figma, Canva, and Adobe Creative Suite.
• Analytics & Performance Tracking:
  Years of close cross-functional collaboration with data and analytics teams to measure campaign ROI, track pipeline impact, and optimize performance via Tableau and Google Analytics.

Agency Project & Traffic Management

• Capacity planning, resource allocation, and daily traffic coordination across multi-stakeholder creative teams.
• Protecting project margins, enforcing scope governance, and eliminating bottlenecks from concept to launch.

Agile Frameworks & Workflow Optimization

• Certified Scrum Master (CSM) experienced in running daily standups, sprint planning, and milestone tracking.
• Deep fluency in enterprise PM and content tools: Workfront, Jira, Confluence, AEM, and HubSpot.

Integrated Campaign & Content Operations

• Engineering multi-channel B2B campaign frameworks, structured content calendars, and cross-channel asset lifecycles.
• Standardizing creative briefing processes to speed up delivery and maintain 100% brand consistency.

Focus Area Strategic Impact Operational Efficiency

Streamlined digital asset processes and cross-functional execution workflows, driving a 30% increase in operational efficiency. 

Pipeline & Lead Growth

Built targeted inbound/outbound HubSpot email programs and list segmentation strategies, generating a 30% increase in qualified leads. 

Audience Engagement

Integrated organic content, social media scheduling, and targeted digital programs to drive a 15% increase in cross-channel engagement. 

 Senior Program Management & Campaigns Lead | Omnicom Precision Marketing Group (OPMG) 2021 – 2025  

Led multi-channel marketing programs, managed cross-functional content calendars, and oversaw external agency and production partnerships across enterprise marketing ecosystems. 

B2B Marketing Consultant & Business Owner | Digital Media Consultancy 2017 – 2021  

Executed end-to-end B2B email lifecycle programs, co-marketing initiatives, and webinar programs for high-intent audience acquisition. 

• Bachelor’s Degree in Business Administration 
• Certified Scrum Master (CSM) – Agile Workflow & Project Leadership  
• Association of National Advertisers (ANA) Certifications: Content Strategy, CMS Management, Integrated Marketing Decisioning  
• Technical Training: Adobe Creative Suite, Workfront Administration, AI Operations