Campaign Operations & Creative Systems

Hands-on B2B Marketing Manager and Senior Program Lead with over 20 years of experience executing end-to-end digital marketing initiatives, lifecycle email campaigns, and multi-channel strategies. Specializing in bridging high-level channel strategy with direct execution, I build lightweight automation workflows, optimize content supply chains, and deliver measurable pipeline impact.  

• Marketing & Lifecycle Automation: HubSpot Administration, WordPress, Content Management Systems (CMS). 
• Workflow & Project Management: Workfront Administration, Agile Frameworks (Certified Scrum Master), Smartsheet, Jira. 
• Design & Production: Figma, Canva, Adobe Creative Suite, Basic Video Editing. 
• Analytics & Performance: Tableau, Google Analytics, Pipeline Sourced/Influenced Metrics

• Lifecycle & Email Marketing Automation: HubSpot administration, list segmentation, deliverability health, A/B testing, and lead nurture workflows that drive conversion. 
• Integrated Campaign Management: End-to-end multi-channel marketing campaigns aligned directly with business growth and sales pipeline targets. 
• Webinars & Digital Event Production: Topic development, speaker management, registration campaigns, and post-event pipeline follow-up. 
• Executive Thought Leadership & Content Strategy: Crafting adaptable brand messaging, content calendars, executive points of view, and high-converting copy across platforms. 
• Vendor & Agency Governance: External agency oversight, freelancer management, video production coordination, and budget management. 
• Process Design & AI-Assisted Workflows: Designing lightweight content delivery systems using Figma, Workfront, Smartsheet, and Generative AI tools (Gemini, Copilot) to boost execution efficiency. 

Focus Area Strategic Impact Operational Efficiency

Streamlined digital asset processes and cross-functional execution workflows, driving a 30% increase in operational efficiency. 

Pipeline & Lead Growth

Built targeted inbound/outbound HubSpot email programs and list segmentation strategies, generating a 30% increase in qualified leads. 

Audience Engagement

Integrated organic content, social media scheduling, and targeted digital programs to drive a 15% increase in cross-channel engagement. 

 Senior Program Management & Campaigns Lead | Omnicom Precision Marketing Group (OPMG) 2021 – 2025  

Led multi-channel marketing programs, managed cross-functional content calendars, and oversaw external agency and production partnerships across enterprise marketing ecosystems. 

B2B Marketing Consultant & Business Owner | Digital Media Consultancy 2017 – 2021  

Executed end-to-end B2B email lifecycle programs, co-marketing initiatives, and webinar programs for high-intent audience acquisition. 

• Bachelor’s Degree in Business Administration 
• Certified Scrum Master (CSM) – Agile Workflow & Project Leadership  
• Association of National Advertisers (ANA) Certifications: Content Strategy, CMS Management, Integrated Marketing Decisioning  
• Technical Training: Adobe Creative Suite, Workfront Administration, AI Operations