There is an art to Branding Images
A consistent dialogue of color with all images creates a brand that is sophisticated, memorable and emanates feelings. Customers are looking for brands that exude trust. Trust is a huge motivating factor for decision makers i.e. the customer.
Science has proven that visual appeal is most effective with consistency, regularity – uniformity “Textual Symmetry”. Words play a large part in placement and framing your image. The colors are 90% of what customers notice first.
Themed images bring purpose to your brand and create an instant pop and pause. Customers are more likely to actually read what you have to say instead of just stopping at the image, making a decision in a split second and moving on.
Purchase decisions are led by visual influence and ultimately the thought process that identify a customer’s need, generating options, and choosing a specific product and brand.
Choosing your images carefully and methodically can be a game changer for your business.
Of course, there are many other factors that involve customer’s buying decisions – marketing has many facets. The Brand Process™ is really the beginning and hopefully not the end.
Contact me for more information on themed brand images that bring purpose to designs and create trust for customers.
*Custom Color Schemes on photos you’ve already taken
*Graphic Design, In-Text Images, Props