The Need to Build Evergreen Content (marketing)
Evergreen content marketing is applicable content that is significant for a long time. Evergreen trees are conifers, which basically means, the needles stay alive throughout the seasons. Additionally, these needles are valuable for producing useful, much needed raw materials and therefore producing ‘products’ that are used for a lifetime.
Content is the reason businesses succeed. Google is quite clear that creating meaningful, fresh, sustainable content is what works for reaching first page search results.
The need to build purposeful, fresh content will keep your business credible. Yes, that’s a tall order! Producing fresh, new content daily, in addition to social media and email marketing is a daunting task.
It can seem difficult – especially when all you really want to do is concentrate on your other services and products. I used to write all the social content for client’s years ago; and still do most if the content. However, today, many of my clients grew, and with the larger companies, hire marketing teams of teams to solely concentrate on writing and publishing new content.
My business has resources to hire specific coders/designers for large projects. My goal is to concentrate on 2 – 4 content building projects at a time because of the large volume needed. Research alone is a time-consuming task. Having resources to back up your topics is a key to credibility.
It’s important. Necessary. And, what’s expected. Using a creative writer to assist with your marketing campaigns is your best bet if you can’t hire a team.
Knowing that getting new – Evergreen – content published on your website and posted to your social channels is how your business will continue to succeed for years down the road is worth the investment.
When you help others with fast, easy, useful information that will teach. Customers come back to you for more, they remember you. Publishing this Evergreen content will put you in a position of incredible value. Your business reputation increases and advances when customers search for your services and products and see there is more than just selling – but, also sharing.
There is a process and a leadership strategy too (next blog post). The copy, placement, timing and social publishing are all necessary tactics to producing content that is viable and visible.
Contact me and start planting the “trees” to your success!!