I love words and I love the idea that content is what is the most marketable piece of your business. Having a passion for words and photography I have always been drawn to the idea that visual appeal “sells”. My blog is about how we are to know what is going to work for our business. You see a great deal of images out there – Pintrest and Instagram are my favorite for visual appeal. For the most part, it is this digital version of an overactive focus board – You get loads of visually appealing choices and your boards are made up of all these pins from all over the internet. Businesses use Pintrest to sell – images are posted, they create a write up and a link to their landing page. The results have been outstanding for many businesses, blogs have been discovered, products have been shared with ‘gone viral’ trend which of course increases sales, and even creative artists with authorship and photography on a personal level get recognized. Pintrest is a wonderful environment and the digital capabilities at our finger tips is phenomenal. On my Search and Social Blog, I will comment and provide solid examples of how businesses and personal creativity is utilized on such sites as Pintrest for reputable marketable campaigns that are useful – educate your customers and create followers.
Published – Search
I love the blogs on the internet that educate you and teach you more about their product or service – there is a wealth of knowledge out there. With that said, there is a warning out there as well, and it creates this inevitable ‘second opinion’ must have – I have researched many topics over my years and I can tell you I always find more than one source to educate me on my topic. On the average, what would you say is your ‘second opinion’ number? Do you look at 2, 4, 6 or more different sources for a ‘second opinion’? The point I am making is about getting your content published – published – search. If you invest in creating this fantastic marketing campaign, especially one that educates your potential customers, and do not bother to make it searchable, you are wasting time and money. My blog will also comment on tips and strategies businesses use on an organic level that create searchable published information about their business. With the knowledge that everyone gets a ‘second opinion’ on search – there is no reason to believe that you have too much competition or that you won’t be found…