Content Leadership

 Leadership Pillars and Why Content Managers Need to Embrace Them The responsibility of social content publishing must contain leadership pillars: Credibility, Creativity, Strategy, and Consulting. A great content manager then employs the leadership role. Constantly...

Evergreen Content

        Evergreen content is applicable content that is going to be significant for a long time: Evergreen trees are conifers, which basically means the needles stay alive throughout the seasons, additionally, these needles are valuable for producing useful, much...

Content Strategy

Creative Content Creating the perfect post: Image, words, tags – wait, not that, not this. Start over! It happens to us all, that uncertainty of should I, shouldn’t I ??  Then you have certain posts to question: Why did they post that!!?? There’s so much freedom in...

Search and Social

Social Publishing I love words and I love the idea that content is what is the most marketable piece of your business. Having a passion for words and photography I have always been drawn to the idea that visual appeal “sells”. My blog is about how we are to know what...

Social Media is Time Consuming!

Social Media is definitely time consuming > Through the years, marketing for the most part has stayed the same: Identify your target market, research your competition and build trust through consumer feedback. The challenge with internet marketing and how it has...

Social Networking – Facebook

Social Networking – Facebook After you complete setting up a Facebook page, which is significantly more intricate than Twitter – but still follow the same rules laid out for Twitter. Go through all the options in all the sections: Home    Profile    Find...

Creating Your Social Networking Niche

Social Listening I recently attended a presentation hosted by the Business Marketing Association (BMA) and one of the organizers from the BMA LinkedIn Group posted a topic of discussion about Social Media and listening “How do you take what you’ve learned...

Social Content

Social Content – Twitter After creating an account go to the SETTINGS section and thoroughly complete all options at the top: Account Password Mobile Notifications Profile Design Application > scroll through top to bottom on each option, read carefully and...